The Real Victims
Biden’s proliferating internet ads hit two themes over and over: the pandemic and jobs, jobs and the pandemic. Those themes are easy to understand. They carry the power of truth. Above all, they are about the viewer: You are sick or scared, you have lost your job or your business—all because Trump failed to do his job.
Trump’s messages, by contrast, are all about him. You are sick or scared, you have lost your job or your business—but let’s remember who the real victim is. Me. Me and Michael Flynn. But mostly me.
David Frum, Trump Has Lost the Plot