In the past few months, the Lincoln Project — a PAC with not much funding, as far as PACs go — has successfully established itself as a squatter in Trump’s mental space, thanks to several factors: members each boasting hundreds of thousands of social media followers, rapidly cut ads that respond to current events and a single-minded focus on buying airtime wherever Trump is most likely to be binging cable news that day, whether it’s the D.

In the past few months, the Lincoln Project — a PAC with not much funding, as far as PACs go — has successfully established itself as a squatter in Trump’s mental space, thanks to several factors: members each boasting hundreds of thousands of social media followers, rapidly cut ads that respond to current events and a single-minded focus on buying airtime wherever Trump is most likely to be binging cable news that day, whether it’s the D.C. market or his golf courses across the country. And every time Trump freaks out — or every time the media covers his freakout — the Lincoln Project scores an incalculable amount of earned media, and millions of views online to boot.

The Lincoln Project is trolling Trump. But can it sway voters? - POLITICO

Somehow, I’m reminded of my grandchildren triggering our cat with a laser pointer.